Client
Cruz Roja Costarricense (Costa Rican Red Cross)
As part of the Costa Rican Red Cross's effort to unify its brand image and enhance internal communication, I produced and edited a short institutional video introducing their newly updated Visual Identity Manual. The video served as an accessible and engaging tool to guide staff and volunteers across the country in adopting consistent branding practices. Combining clear visual design with dynamic motion graphics and a call to action, the piece encouraged the Red Cross team to download and implement the guidelines. It played a vital role in supporting internal cohesion and ensuring that the organization’s public presence reflects its humanitarian values with visual clarity.
