Orienta2 – Rethinking Education Through Youth-Centered

Client

Ministry of Public Education (MEP) – Costa Rica

Orienta2 was a strategic audiovisual campaign developed by the Ministry of Public Education of Costa Rica to promote inclusive and realistic career guidance for youth. As audiovisual producer and creative consultant, I led the conceptualization and execution of a series of short videos, animations, and testimonial interviews. Working directly with students through participatory dynamics, we co-created messages that broke away from traditional educational discourse. The campaign’s tone was fresh, diverse, and grounded in real-life experiences, enabling it to connect with young audiences across urban and rural settings. Through relatable storytelling and a strong audiovisual identity, Orienta2 became a key tool to foster dialogue, empowerment, and informed decision-making in students navigating their academic and professional futures.